Hi, I'm Nicole. Welcome to my Portfolio.

Strategic, curiosity-led marketing operations professional with 10+ years in B2B SaaS marketing. Proven success in designing (and optimizing) marketing tech stacks, automating processes, and translating GTM strategy into brand-authentic marketing campaigns with relevant, quantifiable performance results.

Implementing standardized campaigns for reliable metric reporting, optimizing lead routing and scoring for efficient team handoff, establishing CRM best practices and reducing manual actions in shared integrated systems for data that's trustworthy for everyone in the organization - these are my passions.

Experience

GovOS (now Neumo)

Feb 2024 - Jul 2025

Marketing Operations Manager

HubSpot admin responsible for implementing full marketing tech stack and ensuring reliable data flows (field mapping) across CRM, marketing automation, and analytics platforms.

Developed and implemented a soft nurture workflow that automatically enrolled new prospects into email drip campaigns, increasing engagement and reactivating previously unresponsive contacts to generate new demo bookings. Built and maintained campaign attribution models and reporting dashboards to track funnel metrics, campaign ROI, and pipeline health. Created ABM/ ICP scoring via HubSpot for better identification of ICP audience (users) intended to help internal team with lead/task prioritization; this resulted in a significant increase (~40%) in booked demo and discovery calls.

Partnered with Demand Gen and Event director to align on GTM priorities and ensure quick, accurate intel for handoffs between marketing, sales, and customer success. Authored comprehensive process documentation and led training to drive adoption of optimized processes (workflows) and systems across departments.

Community Brands

Nov 2021 - Jan 2023

Senior Marketing Operations Specialist

Responsible for developing high-level strategy and administration of marketing automation and other shared marketing tools for the Education and Nonprofit division, ensuring the instances are optimized and in compliance with marketing regulations. Project managed database alignment, and KPI reporting. Creation of additional properties and criteria/triggers, used to create and establish ongoing dashboards and reporting views, to track impact and attribution of generated leads and won opportunities.

Responsible for creating new processes & supporting documentation (+ associated training resources for the demand generation teams) on how to use various marketing automation workflows and track campaign performance. Responsible for strategy, implementation of, and training internal teams on best practice uses of HubSpot, Salesforce.com, Salesloft, Drift, etc.

Build and deploy vertical-level marketing campaigns in Salesforce and HubSpot, including associated assets, i.e. CTAs, workflows and lead generating and customer specific forms.

Primary owner (and creator) of company-wide marketing (and MQL, SQL reporting) reports and dashboards to provide quantifiable, consistent data to report against established goals and KPIs.

FAULHABER MICROMO

May 2017 - Nov 2021

Marketing Manager

Primary responsibilities include developing top-level marketing business plans, strategies and media programs within proposed budgets, with the overall goal of generating MQLs and SQLs, increasing brand awareness and generating demand for FAULHABER high-precision motion products and value-add engineering services within the North American market. Managed small team of 2 direct report employees.

Directly responsible for overall media program strategy: including ad/ media buying, creating digital & printed assets for ad campaigns, analysis and optimization of media programs to achieve ROI, and lead-gen. Developed complete and holistic marketing strategies, trade show booth displays, motion demos, and visuals (including design & sourcing of new booth structure, layouts). Responsible for planning, designing and coordinating everything required for trade show exhibits. Executed many trade show activities across diverse target markets (8- 10 shows per year) to fulfill long and short-term growth and revenue goals.

Spearheaded new initiative for business development for North American team, and NAFTA markets; implemented new workflow based on proactive research, analyses and identification of appropriate target markets and devices or businesses within each market, (proactive identification of qualified markets and/or companies, through “reverse-engineering” patent research, and market intelligence).

FAULHABER MICROMO

https://www.faulhaber.com/en/

Dec 2014 - Apr 2017

Digital Marketing Analyst

Primary responsibilities include analysis and reporting of website traffic, regular assessment of media programs’ ROI, creation of content as well as implementation of tracking campaigns ultimately, to provide insight to influence the strategic direction for MICROMO’s web presence and to improve overall SEO (Search Engine Optimization). Additional Responsibilities include creating & maintaining CMS site content, graphics, and design, and online store ecommerce product catalog and associated (version-controlled) data sheet files.

COPYPRESS INC

Jun 2011 – Nov 2014

Marketing Manager

Responsible for creating & implementing Project Management processes for the company blog content and resources. Responsible for website content planning, ideation, and schedule for internal writers as well as external ‘influencer’ writers. Topics ranging from website architecture, UX, SEO, general CMS tips, strategy for on-site analytics, etc.

Responsible for launching SaaS spinoff division from COPYPRESS: handling new incorporation activities, securing facility space, production team set up, assigning company budgets and spend. Responsible for developing SEO and content strategies for clients and leading a small internal production team. I handle full site audits and project management of client site launch activities while also providing scope and strategic action items for SEO, content marketing and PPC (paid search campaign) strategies. Managed a team of 7 direct-report employees.

Certifications

HubSpot Academy

Earned March 2023

Inbound Marketing Certification

"Discover the power of inbound marketing, a customer-centric approach that attracts and connects you with your ideal customers by solving their problems and creating valuable experiences. Through interactive lessons, you'll learn how to create accurate buyer personas using HubSpot tools and map out your buyer's journey to develop impactful content that drives action."

HubSpot Academy

Earned September 2023

Revenue Operations Certification

"The Revenue Operations Certification course covers various topics, including the role of revenue operations in aligning sales, marketing, and customer success teams, as well as the tools and strategies required to optimize revenue operations. Learners will gain insights into how to leverage data and analytics to make informed business decisions and improve overall sales performance. The course also delves into best practices for designing and implementing a revenue operations framework that enables seamless collaboration and enables teams to work together towards common revenue goals. By completing this certification, learners will be equipped with the knowledge and skills to drive revenue growth and enhance overall operational efficiency within their organization"

Education

University of South Florida

2008 - 2011

Biomedical Sciences B.S.

"The Biomedical Sciences degree serves as a gateway into a variety of health-professional programs such as Medicine, Pharmacy, Dentistry, and Physician Assistant. Required courses include Biology, Chemistry, Math, and Physics. This degree provides the flexibility to choose advanced-level science coursework based on academic and professional interests. Students contemplating graduate study should pursue a major in the discipline of their interest, such as Biology, Chemistry, or Microbiology." University of South Florida website degree summary

About me, when I'm not at work

I enjoy running, collecting new hobbies, embracing my inner data-loving nerd, designing solutions, and acquiring new skills.

My Active Projects: learning more about Github, Visual Studio, designing and building websites (like this one), and learning German and Italian on duolingo (currently on an 863-day streak as of October 2025).